Newsletter 38

Dear Ambassador,

Greetings to newcomers and welcome back to those familiar faces! February is here, and it's all about love. Despite the dashboard being off-limits for almost a month and the daunting task of wrapping up a month's work in just two weeks, you demonstrated resilience. I extend my heartfelt gratitude for your perseverance. I'm sorry for the delay in resolving the issue, and your patience, understanding, and encouragement were invaluable to me. Throughout this period, your support served as guiding lights. We even managed to find humor in the situation, exchanging memes and laughter, creating memorable moments for some and a refreshing break for others.

As we resume our activities, my commitment to making this program exceptional has reached new heights. It's essential to acknowledge that each of you plays a crucial role in the bigger picture. As we resume our journey, let's focus on acquiring new tattoos, caring for our existing ones, enjoying ourselves, spreading kindness, and reaping the rewards our program provides. This year, my goal is to equip you with the resources and support necessary to become the best ambassadors you can be. Introducing new challenges, social features, and additional opportunities to express your opinions, we strive to empower you to Be Bold, Be You.

It's been a moment since I last penned one of these messages, and I nearly forgot how to kick it off. Typically, I assume the role of a confident author, aiming to connect with you not just in your ambassadorship but also in your personal life. Today's message is succinct and to the point: confront the tasks you'd rather avoid. I'm not here to lay on guilt or issue directives; there's nothing more freeing than overcoming tasks you've been postponing. Starting might be tough, but once you gain momentum, it gets easier. Consider creating a list and tackling one thing each day, or if that feels too frequent, try one per week. Tailor it to your pace, but take that step. Soon, you'll experience a sense of achievement, realizing you can handle whatever comes your way. And what better way to kick off than with the new February challenges? 😉

Enough of my musings as the Author Wannabe. Now, let's shine the spotlight on your hard work (aka the easy part)! We have thrilling giveaways and other significant announcements, so ensure you stay tuned until the end!

Commission Update 💰

To get started, let's extend congratulations to our top performers from the previous month! Kudos to the recipients of the $100 gift cards. I'll be dispatching these rewards to you by week's end, so winners, please keep a close watch on your inbox. A sincere thank you extends to all who made a sale last month – your dedication is genuinely appreciated and hasn't escaped our notice.

• Matthew Allison
• Matthew Williams
• Charles Anderson

For numerous ambassadors, generating sales can be quite demanding. While this holds true, I believe it's vital to adjust our approach to sales. In my perspective, keeping sales in mind is important, but not the sole emphasis. Instead, prioritizing the understanding of the advantages of a thorough Mad Rabbit tattoo aftercare routine is key. With the introduction of new resources and challenges, my objective is to provide you with the product knowledge required for engaging in meaningful discussions about tattoo aftercare. These discussions should put you in control, allowing you to offer personalized recommendations to potential customers based on their individual needs.

Shoutout to our top January sellers:

• Matthew Allison
• Matthew Williams
• Courtney Urie
• Nick Drewe
• Keith Drapeau

Your continued support in promoting our products is truly appreciated. The 20% discount with a corresponding 20% commission, coupled with free rewards for achieving sales milestones, makes for an outstanding offer that's not easily found elsewhere. Every sales effort you make contributes significantly to our goals for the year.

While utilizing the current resources, keep in mind that both the community and I are here to assist and address any inquiries you may have. Feel free to contact us via email or Discord. Additionally, leverage our network of ambassadors and ambassador artists. Confronting challenges, such as navigating sales discussions, becomes more manageable within a supportive network.

As we strive to catch up and meet our targets, your ideas and input are invaluable. I encourage you to share any thoughts or strategies you may have to enhance our sales efforts. Your assistance in spreading the word about our products is pivotal to our success. Together, we can create a significant impact. Please don't hesitate to reach out with your valuable insights – let's ensure this year is a success!
 
Ambassador Post Highlights 🤳

Before anything else, let's unveil the winners of our $100 gift cards for the top posters last month! Winners, be sure to watch your inbox, as I'll be dispatching these rewards your way by the end of the week. Additionally, a heartfelt acknowledgment to all participants for the posts we've received. Your contributions are truly valued!

• Mariah Perez
• Kain Watson
• Kinsey Dunne

Welcome to the vibrant world of challenge submissions, also known as Post Highlights – a section that never fails to spark excitement! I mean, who doesn’t appreciate pretty pictures and fantastic sounds? Throw in Mad Rabbit products, and you've got a mix that's ready to shine on social media.

From our ambassadors, ambassador artists, and sponsored artists, the content we've received lately has been amazing. Whether the recent dashboard downtime was a breather you needed or not, I sincerely thank you from the bottom of my heart! This year, just make sure to follow our best practices and stay true to yourself as there will be more chances to be featured on our social accounts.

Beyond providing resources to make posting easier this year, we're actively working to create more opportunities for your content to stand out. Quality posts tend to grab attention and indirectly contribute to more sales. In fact, some of our top sellers focus solely on completing challenges and it has proven to be a recipe for success.

As you tackle February's challenges, I want to give an extra shout to our talented ambassador artists. Artists, not only can you participate in ambassador challenges, but you also have artist challenges! Upon acceptance into our program, licensed artists receive a free Soothing Gel. Whether you're an artist or not, through completing challenges and redeeming your points, you can try every product for free! Plus, you can spend points on items to give away to your communities. Share a little love, and it'll come back to you.

Featured Ambassador Content:

• +200 points for Rachel Harper’s Product Review TikTok
• +200 points for Cristian Hirsch’s Enhance Your Favorite Tattoo TikTok
• +200 points for Vanessa Cutting’s “Come get a tattoo with me” TikTok
• +200 points for Sarah Sath’s Enhance Your Favorite Tattoo TikTok
• +200 points for Ciara Jade Hipple’s Enhance Your Favorite Tattoo TikTok

Featured Ambassador Artist Content:

• Check out Brooke Ray & Angela Harvey’s “We’re Tattooers…” TikTok collab
• Check out Kaia Rubin’s “Your Choice” submission
• Check out Wade Jacobs’ workstation setup
• Check out Lacie Ence’s 2024 Tattoo Goals TikTok
• Check out James Morely’s Mad Tattoo Tips IG Reel

Featured Sponsored Artist Content:

• Check out Cara Fierro’s process from sketch to skin
• Check out Luis Velasquez’s process from sketch to skin
• Check out Dustin Harris’ workstation setup
• Check out Bleu Fitz’s workstation setup
• Check out Kelly Taylor's process from sketch to skin
• Check out Cipriana Taubman's process from sketch to skin

Also, a big shoutout to Sponsored Artist Jade Chauvin for showcasing her tattooing skills at the Philly tattoo convention! Check out the amazing piece she completed (top) alongside Mad Rabbit Pro Artist Pony Lawson (bottom).

Ambassador of the week - This week's spotlight is on Macy Tran 🔦👀 Check out their IG here. Who’s going to be featured next week? Don’t forget to check our IG story to see if it’s you!

February Challenges 📝

This month, we present an engaging mix of challenges crafted to reignite your creative spirit. These challenges are designed to be enjoyable, seasonally relevant, and easily accomplished. In addition to introducing new challenges, I'm excited to announce the extension of three challenges from last month: YouTube Shorts, Walmart | Taking Care of Dry, Winter Skin, and Discord | Download, Print, & Sign.

While all the challenge details are now available on the dashboard, I want to highlight two specific challenges:

• Vaulted Merch Giveaway - I'm delighted to offer you the opportunity to acquire an exclusive piece of vaulted merchandise. These unique designs, many of which have never been available for purchase, are up for grabs while supplies last—with no specific end date. Seize the chance to claim your own piece of Mad Rabbit history by entering. Simply complete at least one other ongoing challenge before participating.
  
  
• InkLink | Licensed Artist Network - This directory aims to foster connections among our licensed artists and provide our non-artist ambassadors with a curated list of artists available for appointments. Licensed artists, if you're interested in being a part of this initiative, please fill out the survey. Non-artists, stay tuned for the publication of the directory on the dashboard.

Lastly, before diving into February challenges, look out for our first product education quiz launching later this month. Moving forward, these quizzes will offer a fun opportunity to test your product knowledge and understand what sets our products apart. They will be an excellent chance to ensure you're well-prepared to handle any questions that come your way.

Ambassador Challenges:

• Your Choice
• IG | Mad Valentine’s Day
• IG | Random Acts of Kindness Day (Feb 17th)

Artist Challenges:

• TikTok | Tattoo Time Travel
• IG Post | Valentine’s Day Flash Sheet
• InkLink | Licensed Artist Network

Sponsored Artist Challenges:

• Your Choice
• Defining Your Signature Style
• From Past to Present | Tattoo Industry Insights

Updates

Dashboard Updates - We've reverted to using the old dashboard! If you encounter any issues signing in or accessing your dashboard, please reach out to me promptly by replying to this email.

I'd also like to draw your attention to a new hub for creative assets. Set to launch this week, a new dashboard tile will link to a Google Drive folder containing an extensive array of creative assets for your use. This includes emojis, font files, higher resolution reward pictures, sales resources (including the latest business card templates), social media best practices, Twitch assets, and more.

For licensed tattoo artists, remember to redeem your free soothing gel on the dashboard if you haven't already. If you're interested in product sachets as a reward opportunity this year, please inform me. Additionally, a quick reminder for everyone: Ambassador shirts are still available at a discount! Enamel pins are running low and won't be restocked, so grab them while they're still in stock. Lastly, don't forget you can redeem points for PayPal. If you have specific reward items in mind for this year, please let me know!

Discord - Join us on Discord: It's the most efficient way to connect with me and the community. Plus, Discord is the primary channel for keeping our ambassador group informed and engaged when we roll out exciting activities!

Sponsored Artist Program - Attention, licensed tattoo artists! Exciting news awaits you! Join our elite Sponsored Artist Program at Mad Rabbit for exclusive recognition, enticing rewards, and a vibrant art-loving community. Elevate your artistic journey with perks crafted just for you.

The key to catching our eye? Dive into challenges, embrace rewards, and contribute to our lively community. Your commitment won't go unnoticed! Apply now through the ambassador dashboard and let Mad Rabbit be your dedicated partner on the road to triumph. Questions? Reply to this email – we're here to fuel your artistic excitement!


STAY MAD,

Noah (aka tender)

Community Manager
Mad Rabbit