Newsletter 51

Dear Ambassador,

And... that's a wrap for this edition of the newsletter. Thanks for joining us—just kidding, don’t you dare stop reading! Any idea what this is though? Go ahead, try and zoom in!

Commission Update 💰

I thought you might be curious about this month's top three SKUs. Before you read on, take a moment to guess which ones made the list.

Got your guesses? Drumroll, please… the top three SKUs were Soothing Gel, Tattoo Lover’s Kit, and Numbing Cream. Did any of these surprise you? Either way, it’s a valuable insight into what products ambassadors are highlighting and what customers are buying. You might want to consider this in your sales strategy!

Shoutout to our top five sellers since the last newsletter:

• Matthew Williams
• Adam Szewc
• Marcie Bennett
• Nick Drewe
• Lacey Lonning

What’s the most inventive way you’ve promoted Mad Rabbit? Our loyal ambassadors have crafted everything from custom hats and buttons to car magnets and t-shirts. We’ve also seen a variety of creative business cards. If you’re looking for an easy promotion boost, check out the “Creative Cache” in your dashboard. It features pre-made templates for “Use My Code,” “Join Me as an Ambassador,” and even Target and Walmart. There’s also a business card template where you can simply add your code and print. And don’t forget to add your own personal touch!

Here’s mine:

Ambassador Post Highlights 🤳

First and foremost, a huge thank you to all our ambassadors for your incredible efforts in creating content, submitting, and completing challenges. Your contributions have been invaluable, especially with the recent launch of target.com—your support has helped make it a fantastic success.

This month, don’t forget that the top posts from each segment will win a CASH PRIZE! We’re awarding $50 via PayPal to the top five ambassador posts, $50 to the top ten ambassador artist posts, and $50 to the top two sponsored artist posts. To give everyone the best chance to participate, I’ll be announcing the $50 winners in the next newsletter. You have until the end of today to get your submissions in!

Looking to enhance your content with a few simple tweaks? Here are some quick tips:

• Add titles to your carousel and video content. Including an attention-grabbing title on the first image or frame helps provide context and draws viewers in as they scroll through their feeds. Check out these examples from our IG:

• Boost your post visibility with hashtags! You can use up to 30 hashtags per Instagram post, though sticking to 3-5 is recommended by Instagram. Hashtags increase your post’s exposure and discovery, help fuel the Instagram algorithm, and place your content in users' feeds based on their interests. They can also encourage audience interactions and help with content research. For better results, try incorporating popular hashtags like #tattooartist, #tattooideas, #tattoocare, and #inked (to name a few).
  
  
• For the best free editing apps check out Capcut and Splice. These apps are available on both Android and iOS. Just a heads-up: free versions might include watermarks, so remember to remove them when exporting your footage. This small tweak can make a big difference in your content’s quality.

For more tips like these, visit the Social Media section in the "Creative Cache," where you’ll also find useful sales tips.


Now, let's explore some of the standout posts from you over the past two weeks!

Featured Ambassador Content:

• +200 points for Jenna Barbieri’s IG post for National Tattoo Day
• +200 points for Jesse Coffia’s IG post for National Tattoo Day
• +200 points for Danielle Carnivele's Tattoo Tour on IG
• +200 points for Isael Lopez's Tattoo Tour on TikTok
• +200 points for Tous Young’s Tattoo Tour on TikTok

Featured Ambassador Artist Content:

• Check out Kathryn Bennett’s Fresh vs. Healed Tattoo Pics
• Check out some fruit tattoos by Josue Martinez
• Check out Tracci King’s Tattoo Fruit Challenge submission
• Check out Shelby Sochor’s Fresh vs. Healed Tattoo Pics
• Check out Leanne Fland’s Best Soothing Gel Swipe

Featured Sponsored Artist Content:

• Check out Maiza Albuquerque’s littlebodybigheart-inspired tattoo
• Check out Trevor Mcquade knock out a fresh thigh-guy
• Check out this cover-up by Misbely Molina Cruz
• Check out this compass tattoo by Brianna Skumlien
• Check out these fine-line 'his and hers' tattoos from Malorie Deutsch

New Sponsored Artists - We’re excited to introduce our two newest sponsored artists: Jason Pepe from Boston Barber & Tattoo Co. in Boston’s North End, and Edwin Rios, owner of Rose Ink Studios in EHC, New Jersey. We’re thrilled to have them on board and look forward to their growing involvement with our community. In the order mentioned, here are some of their tattoos.

Sponsored Artist Feature - At Mad Rabbit, we take pride in celebrating the diverse journeys and talents of our tattoo community. This week, we shine the spotlight on Jerry Fierro, the owner and artist at Independent Ink Tattoo in Silver City, NM. Jerry’s story is a testament to passion, dedication, and the pursuit of artistic excellence.

Jerry’s journey began at the age of 18 with a homemade setup, tattooing his friends for practice. His dedication to the craft led him to an apprenticeship with James Lamoreaux at Indigo Tattoo Studio, where he honed his skills and deepened his love for tattooing. Influenced by legendary artists like Bob Tyrell, Freddy Negrete, and Paul Booth, Jerry found his calling in the world of tattooing. Their mastery and creativity inspired him to pursue excellence in his own work.

A standout memory for Jerry is attending the NMTF in Albuquerque, New Mexico. Sharing a dinner with some of the industry's top artists, including Freddy Negrete, was a surreal experience that solidified his place in the tattoo world. It was a significant milestone, reinforcing his dedication to his craft.

Specializing in 3RL tattooing, Jerry loves the precision and intricate details this technique offers. His meticulous approach showcases his commitment to creating high-quality, detailed tattoos that resonate deeply with his clients. For Jerry, the freedom to travel and create art for amazing people every day is the most rewarding aspect of being a tattoo artist. This freedom fuels his creativity and passion, making each day a new adventure.

Jerry’s advice for aspiring tattoo artists is simple yet invaluable: draw every day, study, take seminars, be consistent, review your work critically, maintain discipline in your lifestyle, and always strive to learn more. His commitment to continuous improvement is a cornerstone of his success.

Currently, Jerry is excited about an impressive St. Michael back piece he is working on, with 8 hours already invested. This project highlights his dedication to large-scale, detailed work and his passion for creating meaningful art.

Jerry loves working with Mad Rabbit, especially our Tattoo Glide. He praises its ability to maintain design integrity and reduce redness, particularly when working with soft black and grey. He also appreciates the community of talented artists associated with Mad Rabbit, including renowned names like Pony Lawson.

Ready to get inked by Jerry? Reach out to him on Instagram at @independentink7. Don’t miss the chance to work with this incredible artist and bring your tattoo vision to life!

Ambassador of the week - This week, let's shine the spotlight on Josue Martinez. Check out his IG here. Who will be featured next week? Keep an eye on our IG story to find out if it's you! 🔦

August Challenges 📝

Thank you all for your incredible support during the Target.com launch! If you haven’t had a chance to join our launch challenges yet, now’s the perfect time. Your submissions are crucial—they help us move closer to being featured in stores!

For August, we have some exciting updates. The first half of the month will focus on Target-related activities. Later in the month, we’ll be introducing challenges for a new product release. But that’s not all! We’re thrilled to launch our very first sticker design challenge, which will run all month long. It’s a new and highly requested challenge, and we can’t wait to see your creativity.

Top posts from now until the end of the month might even win our upcoming product for free... Stay tuned and get ready for an action-packed August!

Shoutout Tracci King for da meme

New Ambassador Challenges:

• Review Mad Rabbit on Target.com
• IG Story | Target.com Launch
• TikTok or IG Reel | Click, Add, Apply
• TikTok | Birds of a Feather Trend
• TikTok | Spectacular Trend
• YouTube Shorts | Tattoo Balm Stick Testimonial
• Sticker Design Challenge
• IG Reel | Post-Workout Routine
• IG | Travel Bag

New Ambassador Artist Challenges:

• TikTok or IG Reel | Show Us What You’re Working On
• Venue.ink Survey

New Sponsored Artist Challenges:

• Create a Google Drive Folder
• Tattoo Tutorial

Updates

Calling all tattoo artists! - Last week, I came across Venue.ink, and it stood out to me. It seems different from other booking tools, offering not just software but also a strong community for artists. I thought it might be worth sharing with you all to gauge your interest and see if it could be a useful addition for our ambassador artists.

Here’s how they describe Venue:

Venue is a booking app for tattoo artists that combines your booking form, scheduling, deposits, and conversations with clients in one place. It makes getting booked way easier for you and your clients, whether you’re at your studio or touring worldwide.

I've created a short (500-point) survey for you to share your thoughts. You can find it in your dashboard, and it will be available for one week. Your feedback is appreciated, whether you're interested in Venue or not.

• How do you manage client requests, scheduling, and deposits today? Is it a problem or not really a big concern?
• What do you think of Venue? Would you try it? Why or why not?
• How could Mad Rabbit and Venue better help you together?

Thank you in advance for your feedback. It’s invaluable for both us and Venue, and will help us continue to better serve tattoo artists!

Inkcarceration Recap - Inkcarceration was an absolute blast! The venue and music lineup were fantastic, and it was such a great weekend for tattooing and connecting with so many of you! Here’s a quick recap:

We had an awesome booth featuring our Sponsored Artists Trevor McQuade and Zakk Powers. We gave away a free tattoo through our IG giveaway and had the chance to tattoo Attack Attack! (check them out here) and The Offspring (see their reel here).

Outside, we had a booth with free "tat totes"—two bag options with custom iron-on patches. It was so much fun getting crafty with everyone!

Sponsored Artist, Cam Magers, was also there with his shop, Ink Element. He snagged 2nd place in Small Color and 3rd place in Neo Traditional. A big shoutout to our amazing community for making this convention truly unforgettable!

Here are some pics from the setup!

New Reward Dropping Soon - Get your tat totes here! It’s time to rack up points by completing challenges so you can snag one of these totes when they’re available. I’m working hard to have them ready by the end of next week!

Join Us On Discord - It's your direct line to our founders, Oliver and Selom, plus a hub for engaging with our community. Share your ink, ask questions, and connect with fellow ambassadors. As we near 6k members, stay tuned for a special giveaway!

STAY MAD,

Noah (aka tender)
Community & Ambassador Marketing Manager
Mad Rabbit