Newsletter 62

As we head into 2025, I can’t help but reflect on how far this community has come and how much it means to me. Over the past few years, running this program has been more than just a job—it’s been a purpose. Watching your creativity unfold, seeing how you represent Mad Rabbit in ways that are so uniquely you, and feeling the energy you bring to everything you do—it’s incredible. You’ve made this space feel like something so much bigger, and I’m endlessly grateful to be along for the ride.

I hope you’ve all had a chance to enjoy the holiday season in your own way. I know this time of year brings a lot of different thoughts, and I want to respect that. But before we dive into the new year, I want to thank you all for helping make December the best sales month we’ve had in a long time. Your support in sharing our holiday items made all the difference, and I couldn’t be prouder of what we’ve accomplished together.

This new year is all about continuing to grow, create, and support one another. Here’s what’s ahead:

• Overhauled Challenges: We’ve revamped challenges to make them even better—more examples, higher point values, and more room to let your creativity shine. And for the first time, we’re launching an Apprentice Challenge that runs through February. Apprentices, this is your moment to step up and show what you’ve got. It’s new territory, so we’ll learn together, but I’m excited to spotlight this segment of our growing community.
  
  
• Exciting Product Launches: Some new releases are on the way—maybe a twist on an old favorite or a new size? Stay tuned, because it’s going to be good.
  
  
• Fresh Rewards: We’re refreshing rewards every quarter to keep things exciting. Let me know what you’d love to see—it’s all about making this rewarding for you.
  
  
• Updated Templates: New IG Story templates are nearly ready, and we’re considering offering several new flavors of business card designs. Let me know if that’s something you’d be into—I want to make sure you have the tools to represent both Mad Rabbit and yourselves in the best way.
  
  

Lastly, this year, I want to give even more back to you. We’ve got a self-promotion channel on Discord, and I’d love to see more of you using it. Over the past year, I’ve had the privilege of joining your livestreams, buying your merch, and celebrating your wins. I want to do more of that, and I want others in the community to jump in, too. Let’s lift each other up and keep this momentum going.

Commission Update 💰

Top SKUs: Soothing Gel, Everything Holiday Kit, Daily Lotion (9.5 oz)

Top Sellers:

• Urooj Sufian
• Christopher Miller
• Kaylee Williams
• Sponsored Artist Sebas Velez
• Barbara Dunkelman

Tips:

• Check out our updated marketing materials to help push those sales. New templates and resources are on the way, making sharing Mad Rabbit with your audience easier.
• If you haven't yet, now’s the perfect time to review your referral code/link and see how you can optimize your promotion strategy to kick off the year strong.

Ambassador Post Highlights 🤳

Kicking off the year with some amazing content from our community! As you plan out your content for 2025, here are a few tips to make sure your posts stand out:

• Sketch out your content before you hit record. Having a clear idea makes filming smoother and more engaging.
  
  
• Natural light is your best friend! If you're filming indoors, try positioning yourself near windows or using affordable ring lights.
  
  
• Clear audio is key—check your mic and make sure background music isn’t overpowering.
  
  
• Don’t forget to ask questions or include a call to action to keep the conversation going in your comments.

Now, let’s take a look at some of the top challenge submissions since our last newsletter!


Ambassador Content:

• +200 points for Jenna Barbieri’s 2024 Tattoo Recap
• +200 points for Kalvin Pugh’s Exfoliating Routine TikTok
• +200 points for Holly Johnson’s Tattoo Wash Review
• +200 points for Danielle Carnivele’s New Tattoo Prep TikTok

Ambassador Artist Content:​

• Kourtney's Products Personified TikTok
• Tracci's 2024 Tattoo Recap
• Shelby Sochor’s 2024 Tattoo Recap
• Kennadee Cobb’s 2024 Tattoo Recap

Sponsored Artist Content:

• Sebas’s Soothing Gel Swipe
• ​Mary’s Mad Rabbit Aftercare Refresh
• Trevor’s MAD Wrapping Reel feat. Balm Stick, Daily Lotion, and Soothing Gel
• Brianna’s Soothing Gel Swipe
• Josue’s Foaming Tattoo Wash Reveal

Sponsored Artist Feature

Cipriana Ledesma | @microluxetattoos
True Craft Tattoo House | Sacramento, CA

Cipriana is an artist whose journey in tattooing has been marked by exploration and evolution. Still early in her career, she thrives on the variety her clients bring to her. “Being so early into my career, I get a lot of opportunity to explore different styles of tattooing due to the wide variety of clientele that comes through my doors.”

Her current passion lies in chrome and metallic tattoos, but her journey has been anything but linear. “When I first began tattooing, I really settled into simple, fine line tattoos, but there wasn’t much passion or artistry in the mainstream 'Pinterest tattoos' that were my constant day-to-day requests.” After exploring large-scale backpieces, glitter tattoos, and custom lettering, she’s found joy in recreating objects with precision, flexing her artistic muscle in ways that feel both creative and fulfilling.

Beyond the art itself, Cipriana cherishes the connection she builds with her clients. “My focus when working with a client for their tattoo is to create a comfortable and collaborative space where the client can feel confident in the tattoo and leave feeling a connection with me as their artist and the special piece of artwork we have created together.” This human connection is at the heart of her work, ensuring that every tattoo brings positivity and confidence.

And here’s a fun fact: Cipriana is the artist behind many of the Soothing Gel swipes you see on our pages.

Currently, Cipriana is diving into innovative tools to expand her creativity. “I’ve recently come across a 3D modeling app for the iPad where I can create some really dope, original chrome and metallic designs. Living in an internet age, artists all over the world often use the same references to create the base for their tattoos, and having a program where I can build totally unique tattoos for my clients is going to elevate my artistry to new levels.”

When it comes to Mad Rabbit, Cipriana is a fan of the Soothing Gel and Tattoo Glide. “In my 12 years of getting tattooed, I’ve never had more comfortable healing experiences than what I’ve had since switching to fully healing tattoos with Mad Rabbit products. Personally, the itchy phase of healing a tattoo can be worse than the pain of getting the tattoo, and the Soothing Gel does a great job of minimizing the discomfort from the itchy phase.”

For Cipriana, working with Mad Rabbit is about more than products. “My favorite part about working with Mad Rabbit is the collaboration. I feel like I’m a part of a really important community that is altering the industry in such impactful and inspiring ways.”

You can connect with Cipriana through her Instagram, @microluxetattoos, where her portfolio highlights her artistry and evolution. Whether it’s a flash design or a custom masterpiece, her dedication ensures an unforgettable tattooing experience.

Check out some of her standout work below:

January Challenges 📝

To kick off 2025, we're simplifying the challenge structure to help you stay creative and focused without feeling overwhelmed. This year, we’ll focus on giving you the full month to work on just 2-3 main challenges, with the option to continue with evergreen challenges (marked with 🌲) whenever you have the time. It's all about quality over quantity, and we’re excited to see how you tackle these!

If you have any questions or suggestions, don’t hesitate to reach out—your input is always appreciated. Here’s what we have in store for January:

Ambassador:

• 🌲 Follow Us on All Socials
• 🌲 Survey | Help Shape Mad Rabbit 2025
• 🌲 Video Upload | Share Your Mad Rabbit Story
• 🌲 IG or TikTok | From Fresh to Forever
• IG Reel or TikTok | Bring Us to Get Inked
• Spotify | Collaborative Tattoo Playlist

Tattoo Apprentice:

• IG Reel or TikTok | Tattoo Apprentice Progress

Tattoo Artist:

• 🌲 Video Upload | Soothing Gel Swipe
• 🌲 Video Upload | Tattoo Wash Reveal
• IG or TikTok | Share Your Artist Journey
• IG or TikTok | Design & Draw

Sponsored Artist:

• IG Story | Your Choice
• IG Post | Your Choice x2

Updates

Wholesale - Elevate Your Tattoo Shop with Mad Rabbit! Unlock up to 60% off on our premium tattoo aftercare products through our exclusive wholesale program. Whether you're looking to level up your shop's offerings or save big on quality products, we've got you covered.

• Why Join? ✨ 5 Free Products when you create an account and place your first order — a perfect way to try out Mad Rabbit products firsthand!
• 🚚 Free Shipping on orders over $500 — We make it easy to stock up without the extra costs.
• 📲 Get Featured on Instagram & TikTok in front of our 1 million followers — Showcase your shop and products to a massive audience!

Discord - Looking to connect with fellow ambassadors? Our Mad Rabbit Discord is your space to share your ink, ask questions, and engage with an amazing community. What’s waiting for you:

• Direct access to Oliver and Selom
• A place to connect, share ideas, and support each other
• Exclusive updates and insider info

Come join the conversation!


Sponsored Artist Program - Become part of an exclusive community of artists who not only love Mad Rabbit products but also share their passion through compelling content. As a Sponsored Artist, you’ll enjoy personalized rewards, increased exposure, and a direct partnership with us to help elevate your artistic journey.

If you’re ready to take your craft to the next level and join a network of like-minded artists, apply now through the ambassador dashboard. Mad Rabbit is here to support you every step of the way!

STAY MAD,

Noah (aka tender)
Community & Ambassador Marketing Manager
madrabbit.com
Instagram @madrabbit

Some of my favorite 2024 memories 🖤