Newsletter 64

I hope today's newsletter finds you well and ready to take on another exciting month with us! As we look ahead to the upcoming events and challenges, we want to take a moment to thank you for your continuous dedication and passion. Your involvement is what makes this community truly special, and we’re so grateful to have each of you as part of the Mad Rabbit family.
 
Now, a quick recap of the Philadelphia Villain Arts Tattoo Convention from our Co-Founder and CEO, Oliver Zak:

To all the ambassadors who visited us at the Philadelphia Villain Arts Tattoo Convention, it was an amazing experience to connect with you and I am grateful for it.

Our Pro and Sponsored artists: Alena, Juan, Kat, Nick, Pony, Steve, and Trevor knocked out some incredible pieces, we awarded the Mad Rabbit’s Best in Show championship belt, and cared for thousands of new tattoos across the weekend.

Our community is the heartbeat of this company, and the brand really comes to life at events like these. I look forward to seeing and meeting many more of you at Villain Arts shows throughout the rest of the year.

Hope to see you at our next two stops:

• Baltimore Tattoo Arts Festival — 3/7 – 3/9
  
• Chicago Tattoo Arts Festival — 3/28 – 3/30

 

- Oliver 

PS We teased our newest launch. This new addition to the E _ _ _ _ _ E line was extremely well received by the public, leading us to sell out after the second day! I’m excited to get the new product up for you all to try. Can you guess what it is?

Commission Update 💰

Top SKUs: Soothing Gel, New Tattoo Aftercare Kit, Tattoo Lovers’ Kit
 
Top Sellers:

• Urooj Sufian
• Christopher Miller
• Kaylee Williams
• Allison Baluarte
• Barbara Dunkelman

Ambassador Post Highlights 🤳

Tips for Getting Featured by Us:

• Tag Us: Mention and tag both our account in your post and caption.
  
  
• Show Products in Use: Highlight the products in action, whether during a tattoo session or as part of your aftercare routine.
  
  
• Be Creative: Unique angles and fresh content always catch our eye.
  
  
• Tell Your Story: Share why you love the product and how it fits into your tattoo journey.

Tip for Artists: Many of you are submitting soothing gel swipes and wash reveals, but haven't shared them on social media. We'd love to feature this content if you post it on your account! 😊
 

Ambassador:

• +200 points for Kalvin’s From Fresh to Forever TikTok
• +200 points for Isabella’s Bring Us to Get Inked TikTok
• Target.com Reviews - Your reviews make a difference! As an ambassador, your honest experiences with Mad Rabbit products help others make informed decisions while showing the real impact of proper tattoo care. Whether it’s a quick shoutout or a detailed breakdown, your insights build trust, strengthen the community, and help us continue creating the best tattoo aftercare out there. Keep sharing your thoughts—we're listening!

Ambassador Artist:

• Kourtney’s From Fresh to Forever TikTok
• Victoria’s Soothing Gel Swipe
• Sabrina’s Soothing Gel Swipe

Sponsored Artist:

• Reinaldo using Pro Glide & Soothing Gel on a Baby Tiger Tattoo
• Kelly’s A Day in the Life Reel
• Lau using Tattoo Wash on some signature sea life
• Tracci’s Tattoo Tip of the Day (Hint: MOISTURIZE!)
• Cipriana’s Thoughts on Numbing Cream
• Josue’s Recent Small Tatts

What's Going On in the Social Media World?

Instagram:

• Longer Reels: US users can now post reels up to 3 minutes long, up from the previously recommended 90 seconds.
• 4:5 Layout: How do you feel about the new Instagram grid layout?
• Content Ranking Insights: Instagram prioritizes watch time, likes, and sends for content ranking, per Adam Mosseri (Head of Instagram).

TikTok:

• 75-Day Extension: TikTok has received a 75-day extension amid ongoing uncertainty in the US.

YouTube:

• Shorts Popularity Soars: YouTube Shorts are viewed over 70 billion times daily, with 2 billion monthly users. If you haven’t jumped on the trend, now’s the time!
   
  How do you feel about these changes? Reply and let us know  👇

Sponsored Artist Feature
 
Chris Xu | @chrisxutattoo
Owner, Mateo Studio LA & INKXTREME
📍 Los Angeles, CA & Upland, CA
 
Some passions take time to find you. For Chris Xu, tattooing was always an interest, but it wasn’t until after college that she took the leap—realizing this art form had a depth she never expected. With a background in architecture, she naturally gravitated toward structure, contrast, and precision, blending Renaissance influences with traditional Asian elements to create designs that are both timeless and deeply personal.
 
Like many artists, she once wondered if her work truly made an impact. Then a client changed everything. He reminded her that tattoos aren’t just ink—they’re memories, reflections, and legacies etched into the skin. That moment shifted her perspective: you don’t have to do something grand to create meaning—helping others tell their stories is enough.
 
Now, as the owner of Mateo Studio LA & INKXTREME, Chris has built a career around that philosophy. She specializes in architectural, geometric, and micro realism tattoos, drawn to the permanence of tradition and the balance of solid and empty spaces. But beyond technique, what she loves most is listening—hearing the personal stories behind every piece.
 
For those starting out, she has one question: Don’t you want to see what happens if you keep going? It’s the mindset that’s fueled her career and continues to push her forward. Now, she’s gearing up for more tattoo conventions, excited to keep evolving and connecting with artists who share the same drive.
 
When it comes to tattoo aftercare, Chris swears by Mad Rabbit’s Lotion. She loves its smooth, non-greasy formula, which keeps her work looking its best. She values the brand for the same reason she values her craft: it offers the perfect balance of elegance and function.
 
When she’s not tattooing, Chris finds inspiration in the world around her—whether it’s fishing, flying planes, customizing cars, or traveling. Wherever her journey takes her next, one thing is clear: she’s here to keep creating, keep learning, and keep proving that tattooing is more than just ink—it’s art, history, and personal expression all in one.

Want to follow Chris’s journey or book a session? Connect on Instagram @chrisxutattoo.

Ambassador of the Week

This week, we're shining the spotlight on Leanne, who's been part of our ambassador family for 7 months! 🌟 Check out her IG and TikTok for some awesome content. Who's up next? Keep an eye on our IG story to find out if it's you! 🔦

February Challenges 📝
 
New challenges will go live on February 1st—get ready to take on fresh, exciting ways to engage with Mad Rabbit! There are only two days left to complete your January challenges, so make sure to submit before the month ends. A huge thanks to everyone who’s already completed one—your creativity and dedication are truly appreciated!
 
Ambassador:

• Quiz 3
• Newsletter SurveyRecipe Challenge
  
• Like, Comment, & Share our _ _ _ _ _ Launch Post
• Review _ _ _ _ _ on madrabbit.com
• Valentine’s Day

Tattoo Apprentice:

• Tattoo Setup & Station Prep

Tattoo Artist:

• Carousel Portfolio Post
• Valentine’s Day Flash Sheet

Sponsored Artist:

• IG Story | Your Choice
• IG Post | Your Choice x2

Updates
 
Wholesale - Elevate Your Tattoo Shop with Mad Rabbit! Unlock up to 60% off on our premium tattoo aftercare products through our exclusive wholesale program. Whether you're looking to level up your shop's offerings or save big on quality products, we've got you covered.

• Why Join? ✨ 5 Free Products when you create an account and place your first order — a perfect way to try out Mad Rabbit products firsthand!
• 🚚 Free Shipping on orders over $500 — We make it easy to stock up without the extra costs.
• 📲 Get Featured on Instagram & TikTok in front of our 1 million followers — Showcase your shop and products to a massive audience!

Discord - Looking to connect with fellow ambassadors? Our Mad Rabbit Discord is your space to share your ink, ask questions, and engage with an amazing community.
 
What’s waiting for you:

• Direct access to co-founders, Oliver and Selom
• A place to connect, share ideas, and support each other
• Exclusive updates and insider info
   
   

Sponsored Artist Program - Become part of an exclusive community of artists who not only love Mad Rabbit products but also share their passion through compelling content. As a Sponsored Artist, you’ll enjoy personalized rewards, increased exposure, and a direct partnership with us to help elevate your artistic journey.
 
If you’re ready to take your craft to the next level and join a network of like-minded artists, apply now through the ambassador dashboard. Mad Rabbit is here to support you every step of the way!